Everything you need. Nothing you don't.

One set of records. Three ways to see it.

Same information, shown however suits you. A table to scan and edit, just like a spreadsheet. A pipeline to drag deals from one stage to the next. A calendar for what’s coming up. Set up a view like “my hot leads” once, and it’s a click away, exactly how you left it.

A company, its people, and a deal. Ten seconds.

Most CRMs make you create a contact here, a company there, then link them by hand. SoftSync does it in one pass, all connected, before the page would’ve finished loading anywhere else.

Make it yours.

Like purple? Make SoftSync purple. Pick the look that feels right, it’s your workspace, so it should feel like home.

Everything about a customer. One page.

Open a customer and the whole story is right there. Every detail, every email and meeting, your notes, your reminders, everyone they’re linked to. Email, call, or book a meeting right there, we’ll even find a free slot and add the link. Walk into every call ready.

Find anything. Instantly.

Start typing and it’s there, a person, a company, a deal, a task. No digging through lists, just the handful you meant, not the hundred you didn’t.

Ask your CRM anything.

“Who hasn’t paid?” “Which deals are closest to closing?” Ask in plain words. Get a real answer in a second, a number, a list, or the right chart. Add a record just by describing it: “add Acme as a new lead.” No forms. No data entry.

Automations without the blank canvas.

Other tools make you build automations, step by step, for hours. So most people never bother. SoftSync just asks what you want. Say it in plain words, “if a deal goes quiet for two weeks, remind me,” and it takes care of the rest.

Forward an email. Get a record.

Every group gets its own email address. Forward anything to it, a message from your website, a quote, an intro from a friend. SoftSync reads it and files it in the right place, details already filled in. Nothing to set up, nothing to type.

Email and campaigns. Built right in.

Connect Gmail or Outlook and message your whole list in a few clicks, no pasting addresses. Every email files itself under the right customer.

• Turn one email into a follow-up campaign, no tangled flowchart
• Save your best emails as templates and reuse them anytime
• See who opened and replied, as it happens

Reports without a spreadsheet wizard.

See how things are going in plain charts. Record counts. Pipeline value. This quarter versus last. Built in a click, shared with whoever needs them. No analyst required.

Track anything. Not just contacts.

Companies, people, deals, tasks, all built in and all connected. Sell flowers? Rent kayaks? Track deliveries, invoices, contracts, whatever your business runs on.

Nudges, not noise.

Notifications and reminders in one place, each tied to the customer it’s about. Get tagged in a note, jump straight there, reply, tick it off, move on. You’ll see your team’s reminders too, so you can pick up a colleague’s follow-ups while they’re away.

Built for your whole team.

Invite teammates and give each the right access, group by group. Admins manage, editors edit, viewers just look. Everyone sees what they need, and nothing they shouldn’t.

Switch in a weekend.

Coming from HubSpot, Attio, Salesforce, a spreadsheet, or nothing at all? Bring it all over in an afternoon, old notes included.

• Import a spreadsheet, PDF, or pasted text, no column-mapping
• Duplicate detection keeps your list tidy
• Norwegian Business Register auto-fills official name & org number
• LinkedIn fills in job title, company size, and industry
• Hosted in Sweden, built by a Norwegian company
• GDPR by default, your data never leaves Europe