Attio is beautiful.
Then you put your business in it.
You've probably seen the demo already. It's clean, it's quick, and it's genuinely good software. We're not going to pretend otherwise. Here's the part the demo doesn't show you.
It gets slow once
your data is in it.
- That's our claim, not a number off their website, and you shouldn't take our word for it. Both of us are free to start and neither asks for a card.
- Put the same spreadsheet into both, then open a customer, flip to the pipeline, and search for someone. You'll know in about a minute.
- A slow CRM doesn't just annoy people. It teaches your team to avoid it. And a CRM nobody opens is worse than the spreadsheet you were already using.
Two
You only get to track
five kinds of things.
Attio calls them objects. It just means the kinds of things you keep track of. Customers, contacts, deals. That's three, and that's their entire free plan. On Plus, the plan a small team actually buys, you get five. So count yours. A contractor tracks jobs, crews, equipment and invoices. An agency tracks clients, projects, retainers and vendors. A wholesaler tracks accounts, orders, shipments and SKUs. Every one of those businesses is out of room before they've finished describing themselves.
Three on their free plan, five on Plus, twelve on Pro. The fix on their side is Pro, at more than double the price per seat. You didn't ask for a bigger plan. You just described your own business, and it came out too long.
Unlimited objects on every plan, the free one included. Track jobs, crews, equipment, shipments, properties, whatever your business is actually made of. Paying us gets you more room, never more kinds of thing.
Attio's Objects row, attio.com/pricing, read 10 September 2026: up to 3 on Free, up to 5 on Plus, up to 12 on Pro, unlimited on Enterprise.
Three
It stops working when you do. normal sentence
Attio has automation. It's called Workflows and it's a builder: a canvas with triggers to wire up and branches to draw. It's good, if you sit down and build it. You won't. Nobody at a fifteen-person company has an afternoon for that. The automation gets built the week somebody has time, and that week doesn't come. We know, because that's the CRM we all left. So you type this instead:
- Remind me when a deal goes quiet for two weeks.
- Chase unpaid invoices politely until they're paid.
- Tell me when a customer hasn't heard from us in a month.
Autopilot figures out the automation, shows you exactly what it's going to do, and waits for you to say go. Then it runs when your laptop is shut and you're at your kid's game. Everything it does gets written on the customer in plain English, so you can read back what happened. Switch it off whenever you want. It's on the free plan, because every feature here is on every plan.
Four
You already pay for ChatGPT.
Attio wants you to pay again.
You're already paying $20 or $200 a month for ChatGPT or Claude. SoftSync was built so that assistant can run it: connect ChatGPT or Claude and it creates customers, moves deals, sends email, on the subscription you already have. Attio has a connection like this too, and we're not going to claim theirs is bad. The difference is what gets handed over. Ours gives your assistant six written manuals before it touches anything.
Always call listEmailTemplateVariables instead of guessing a field name, or you will silently send “Hi ,” to everyone
Mailing five hundred customers with no name on it.
Confirm the recipient list with the user before sending to many people
An assistant deciding on its own who the campaign goes to.
records
Do not guess or fabricate IDs
A note filed against a company that doesn't exist.
tables
Always call describe_workspace_schema first to get table names, field definitions, and field types
An assistant guessing at what your workspace contains.
That's four lines out of six documents, and it's the difference between an assistant that helps and one that mails five hundred customers with no name on it. Most CRMs hand it a pile of buttons and hope. And on the bill: Attio's answer is Ask Attio, plus credits metered per seat, plus packs you buy on top when you run out, at €70, €120, €225 and €410 a month on annual billing. A second AI bill stacked on the one you already pay. We meter credits too and you can run out the same way, so let's be straight about it. What we don't do is sell packs. If you run out you move up a plan, and that's the whole menu.
Quoted from our own server, word for word, 10 September 2026. Connect it and read the rest. Attio's credit packs from attio.com/pricing at annual billing, same date. We haven't printed what Attio hands their assistant, because reading their server needs an account we don't have.
Five
And then somebody
gets hired.
Attio's Plus plan stops at ten people. So does their startup discount. There's nothing between Plus and Pro. So person number eleven doesn't cost you one more seat. They move your whole team onto Pro at more than double the rate, everyone included.
Attio
annual billing
- Ten people, one year€31 a seat a month on Plus, which allows up to ten.€3,720
- Eleven people, one year€74 a seat a month on Pro. Everyone moves, not just the new person.€9,768
- What the eleventh person cost youNothing shady is going on. Pro is a bigger plan and does more. The bill just jumps because you hired somebody, not because you wanted anything.€6,048
One more thing worth knowing if you're in the US: Attio prices in euros. There's no dollar price list and no currency switcher. Your card pays the exchange rate and whatever your bank adds to it, and the number on your statement moves month to month.
SoftSync
annual billing
- Ten people, one year$29 a seat a month on Pro.$3,480
- Eleven people, one yearSame plan. Pro goes up to twenty-five people.$3,828
- What the eleventh person cost youThe twelfth, the eighteenth and the twenty-fifth all cost the same.$348
And we publish in dollars.
Attio prices from attio.com/pricing at annual billing, read 10 September 2026. Ours from softsync.ai/pricing. We haven't converted their euros, because that would make the number ours instead of theirs. attio.com/pricing · softsync.ai/pricing
When you should
pick Attio instead.
We'd rather tell you than have you find out.
- You're venture-backed and under ten people. Attio has a startup program, 80% off the first year, and it's a better deal than anything we sell. Take it. Two things to know going in: it's VC-only, so if you're bootstrapped you don't qualify, and it's a staircase. €1,776 the first year, €6,216 the second, €8,880 the third, at ten seats. The price you compare isn't the price you renew at.
- You record and transcribe your sales calls. They do it, we don't. Not a little worse. We don't have it.
- You need deep reporting. Theirs is more mature than ours. Not close.
- You want the safe, obvious choice. Neither of us is it. We're both young. They have public customers and reviews you can read, and we don't yet.
- Their enrichment is better than ours, too. And their free plan holds twice the records: 50,000 against our 25,000 per object. We'd rather you heard that from us.
Questions.
You say Attio is slow. Where's the proof?
Twelve objects sounds like a lot. Why does five matter?
Isn't Autopilot just their Workflows with a chat box?
Do you sell AI credit top-ups like Attio does?
Can we move our data over from Attio?
What does Attio cost with no discount?
Try both. It's free
and it takes an afternoon.
If you're venture-backed and staying small, go take their 80% with our blessing. If you're a real business with real data, hiring people, tracking more than three kinds of thing, and opening your CRM forty times a day, put the same spreadsheet into both and see which one you'd rather use on a Tuesday. Free forever, no card, no salesperson.